Jeroen realized soon enough that filmmaking was his calling, as he began to craft his career through music videos. In his work he combines visually strong images with narrative elements. The work he made over the last few years for renowned Dutch artists like Yung Nnelg, Sef and Mozes and the Firstborn really got our attention. Soon after he joined the Cake family we made commercials together for FBTO and GWK Travelex. Besides his commercial work he always initiated his own projects which includes work for Appelsap, Red Light Radio, de Volkskrant, Le Guess Who?, de School and Crack Magazine. His latest work for NOWNESS starring artist Viviane Sassen has been selected for the Fashion Film Festival 2019 in Milan.